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 story : Gap launches new rewards program covering Old Navy, Gap, Banana Republic and Athleta #FinanceUSA #StockMarketNEWS Gap Inc. launched a new rewards program on Thursday that offers consumers rewards

@stockMarketNEWS 8 Days ago

Posted in: #FinanceUSA #StockMarketNEWS

Gap launches new rewards program covering Old Navy, Gap, Banana Republic and Athleta #FinanceUSA #StockMarketNEWS
Gap Inc. launched a new rewards program on Thursday that offers consumers rewards on all four brands, namely Old Navy, Gap, Banana Republic and Athleta for in-store and online purchases. The program combines the previous loyalty programs under Navyist Rewards, Gap Good Rewards, Banana Republic Rewards, and Athleta Rewards. "Our goal is to turn our customers into lifelong loyalists by reimagining our Rewards program and creating unique, personalized experiences that will make it easier to shop, earn and redeem rewards across our family of brands," said John Strain, Chief Customer, Digital and Technology Officer at Gap Inc. Gap has more than 19 million new customers that signed up for a rebooted loyalty program launched in fall of 2020. The company now has more than 37 million cardmembers and rewards members combined, who will be automatically moved to the new program. Gap shares were down 0.6% premarket, but have gained 46% in the year to date, while the S&P 500 has gained 16%.


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